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	<title>Rahul Sen: Future-Sense &#187; Experience</title>
	<atom:link href="http://www.future-sense.net/category/experience/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.future-sense.net</link>
	<description>Thoughts, ramblings and experiments in making sense of a complex Future</description>
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		<item>
		<title>More Inception infographic awesomeness</title>
		<link>http://www.future-sense.net/2010/08/26/more-inception-infographic-awesomeness/</link>
		<comments>http://www.future-sense.net/2010/08/26/more-inception-infographic-awesomeness/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 11:35:57 +0000</pubDate>
		<dc:creator>rahulsen79</dc:creator>
				<category><![CDATA[Awareness]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Future things]]></category>
		<category><![CDATA[Information visualization]]></category>
		<category><![CDATA[Interesting discoveries]]></category>
		<category><![CDATA[New technologies]]></category>
		<category><![CDATA[Inception]]></category>

		<guid isPermaLink="false">http://www.future-sense.net/?p=474</guid>
		<description><![CDATA[Credit: http://www.ibraheemyoussef.com/ibraheemshop/ From Buzzfeed via Dehah’s Deviant Art page. Click to see larger version. Via Cinemablend. Share on Facebook]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="http://www.ibraheemyoussef.com/ibraheemshop/" src="http://www.running-double.com/blog/wp-content/uploads/2010/07/inception.jpg" alt="" width="420" height="633" /></p>
<p>Credit: http://www.ibraheemyoussef.com/ibraheemshop/</p>
<p><img class="alignnone" title="bla" src="http://www.running-double.com/blog/wp-content/uploads/2010/07/inception-the-infographic-19177-1280162266-22.jpg" alt="" width="432" height="648" /></p>
<p><a href="http://dehahs.deviantart.com/#/d2unnlj" target="_blank">From Buzzfeed via Dehah’s Deviant Art page. </a>Click to see larger version.</p>
<p><img class="alignnone" title="5 levels" src="http://www.running-double.com/blog/wp-content/uploads/2010/07/1280109452.jpg" alt="" width="413" height="671" /></p>
<p><a href="http://www.cinemablend.com/new/An-Illustrated-Guide-To-The-5-Levels-Of-Inception-19643.html">Via Cinemablend.</a></p>
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		<item>
		<title>Arduino: The Documentary</title>
		<link>http://www.future-sense.net/2010/08/24/arduino-the-documentary/</link>
		<comments>http://www.future-sense.net/2010/08/24/arduino-the-documentary/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 19:59:01 +0000</pubDate>
		<dc:creator>rahulsen79</dc:creator>
				<category><![CDATA[Experience]]></category>
		<category><![CDATA[Experience prototype]]></category>
		<category><![CDATA[Future things]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[arduino]]></category>
		<category><![CDATA[documentary]]></category>

		<guid isPermaLink="false">http://www.future-sense.net/?p=453</guid>
		<description><![CDATA[In the footsteps of Gary Hustwitt&#8230; this one should be interesting. Share on Facebook]]></description>
			<content:encoded><![CDATA[<p><object width="500" height="281"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=13781339&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=1&amp;color=FF7700&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=13781339&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=1&amp;color=FF7700&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="500" height="281"></embed></object></p>
<p>In the footsteps of Gary Hustwitt&#8230; this one should be interesting.</p>
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		<title>The Interactive Holographics in Iron Man 2</title>
		<link>http://www.future-sense.net/2010/08/22/the-interactive-holographics-in-iron-man-2/</link>
		<comments>http://www.future-sense.net/2010/08/22/the-interactive-holographics-in-iron-man-2/#comments</comments>
		<pubDate>Sun, 22 Aug 2010 10:20:22 +0000</pubDate>
		<dc:creator>rahulsen79</dc:creator>
				<category><![CDATA[Experience]]></category>
		<category><![CDATA[Experience prototype]]></category>
		<category><![CDATA[Future things]]></category>
		<category><![CDATA[Information visualization]]></category>
		<category><![CDATA[Interesting discoveries]]></category>
		<category><![CDATA[New technologies]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[future concepts]]></category>
		<category><![CDATA[hologram]]></category>
		<category><![CDATA[interface design]]></category>
		<category><![CDATA[iron man]]></category>

		<guid isPermaLink="false">http://www.future-sense.net/?p=443</guid>
		<description><![CDATA[Credit: Prologue VFX via Infothestics Share on Facebook]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://prologue.com/">Credit: Prologue VFX</a></strong></p>
<p><img class="alignnone" title="Iron Man 2 Prologue" src="http://infosthetics.com/archives/iron_man_2_holographics.jpg" alt="" width="480" height="240" /></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/-hFjzKEobOc?fs=1&amp;hl=en_US&amp;color1=0x2b405b&amp;color2=0x6b8ab6" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/-hFjzKEobOc?fs=1&amp;hl=en_US&amp;color1=0x2b405b&amp;color2=0x6b8ab6" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><img class="alignnone" title="Iron Man 2" src="http://infosthetics.com/archives/iron_man_2_holographics4.jpg" alt="" width="480" height="318" /></p>
<p><img class="alignnone" title="Iron Man2c" src="http://infosthetics.com/archives/iron_man_2_holographics5.jpg" alt="" width="480" height="315" /></p>
<p><img class="alignnone" title="Iron Man 2d" src="http://infosthetics.com/archives/iron_man_2_holographics6.jpg" alt="" width="480" height="315" /></p>
<p><strong><a href="http://infosthetics.com/archives/2010/08/prologue_the_holographics_the_iron_man_2_movie.html">via Infothestics</a></strong></p>
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		<item>
		<title>BoEl &#8211; an energy efficient ambient interface</title>
		<link>http://www.future-sense.net/2010/08/20/boel-an-energy-efficient-ambient-interface/</link>
		<comments>http://www.future-sense.net/2010/08/20/boel-an-energy-efficient-ambient-interface/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 21:01:22 +0000</pubDate>
		<dc:creator>rahulsen79</dc:creator>
				<category><![CDATA[Awareness]]></category>
		<category><![CDATA[Design 'doing']]></category>
		<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Information visualization]]></category>
		<category><![CDATA[New technologies]]></category>
		<category><![CDATA[Personal journeys]]></category>
		<category><![CDATA[Service design]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Sustainable thinking]]></category>
		<category><![CDATA[ambient device]]></category>
		<category><![CDATA[BoEl]]></category>
		<category><![CDATA[interactive institute]]></category>
		<category><![CDATA[Sara Tunheden]]></category>

		<guid isPermaLink="false">http://www.future-sense.net/?p=431</guid>
		<description><![CDATA[This was a project done by my dear friend Sara Tunheden at the Interactive Institute in Stockholm. BoEL is an experimental social ambient interface and web service that presents daily consumption figures to home owners and neighbours to promote joint savings and foster competitive energy saving behaviours. The service includes an ambient lamp that provides ]]></description>
			<content:encoded><![CDATA[<p>This was a project done by my dear friend <a href="https://www.tii.se/node/3244">Sara Tunheden</a> at the <a href="https://www.tii.se/node/5985">Interactive Institute</a> in Stockholm.</p>
<blockquote><p>BoEL is an experimental social ambient interface and web service that presents daily consumption figures to home owners and neighbours to promote joint savings and foster competitive energy saving behaviours. The service includes an ambient lamp that provides feedback on the energy consumption in the household and these interfaces are installed so that the neighbours can observe each others energy status.</p></blockquote>
<p>This is one of the many projects the II is working on to spread awareness about energy consumption through design provocations and probes that affect behavior positively.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="316" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=9781087&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=FF7700&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed type="application/x-shockwave-flash" width="500" height="316" src="http://vimeo.com/moogaloop.swf?clip_id=9781087&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=FF7700&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Oh, and I happened to play a cameo in her amazing video too! This is an edited version. Hopefully I&#8217;ll get my hands on the full version soon! <img src='http://www.future-sense.net/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<item>
		<title>Windows Phone 7 golf app (design tips)</title>
		<link>http://www.future-sense.net/2010/08/18/windows-phone-7-golf-app-design-tips/</link>
		<comments>http://www.future-sense.net/2010/08/18/windows-phone-7-golf-app-design-tips/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 07:56:11 +0000</pubDate>
		<dc:creator>rahulsen79</dc:creator>
				<category><![CDATA[Experience]]></category>
		<category><![CDATA[Experience prototype]]></category>
		<category><![CDATA[Information visualization]]></category>
		<category><![CDATA[Service design]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[metro]]></category>
		<category><![CDATA[Windows Phone 7]]></category>

		<guid isPermaLink="false">http://www.future-sense.net/?p=419</guid>
		<description><![CDATA[Lets hope we get to use these guidelines and rules soon to build some kickass apps! via Engadget. Share on Facebook]]></description>
			<content:encoded><![CDATA[<p>Lets hope we get to use these guidelines and rules soon to build some kickass apps!</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="600" height="450" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="source" value="http://channel9.msdn.com/App_Themes/default/VideoPlayer10_01_18.xap" /><param name="initParams" value="deferredLoad=true,duration=0,m=http://ecn.channel9.msdn.com/o9/ch9/6925/566925/WP7DesignDaysAppDeconstructed_ch9.wmv,autostart=false,autohide=true,showembed=true, thumbnail=http://ecn.channel9.msdn.com/o9/ch9/6925/566925/WP7DesignDaysAppDeconstructed_512_ch9.png, postid=566925" /><param name="background" value="#00FFFFFF" /><param name="src" value="data:application/x-silverlight-2," /><embed type="application/x-shockwave-flash" width="600" height="450" src="data:application/x-silverlight-2," background="#00FFFFFF" initparams="deferredLoad=true,duration=0,m=http://ecn.channel9.msdn.com/o9/ch9/6925/566925/WP7DesignDaysAppDeconstructed_ch9.wmv,autostart=false,autohide=true,showembed=true, thumbnail=http://ecn.channel9.msdn.com/o9/ch9/6925/566925/WP7DesignDaysAppDeconstructed_512_ch9.png, postid=566925" source="http://channel9.msdn.com/App_Themes/default/VideoPlayer10_01_18.xap"></embed></object></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/wM5LHgSpecw?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/wM5LHgSpecw?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://www.engadget.com/2010/08/16/microsoft-previews-windows-phone-7-app-design-process-with-a-gol">via Engadget</a>.</p>
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<enclosure url="http://ecn.channel9.msdn.com/o9/ch9/6925/566925/WP7DesignDaysAppDeconstructed_ch9.wmv" length="39211792" type="video/asf" />
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		<item>
		<title>Old School Calculators!</title>
		<link>http://www.future-sense.net/2010/08/15/old-school-calculators/</link>
		<comments>http://www.future-sense.net/2010/08/15/old-school-calculators/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 08:36:18 +0000</pubDate>
		<dc:creator>rahulsen79</dc:creator>
				<category><![CDATA[Experience]]></category>
		<category><![CDATA[Interesting discoveries]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.future-sense.net/?p=400</guid>
		<description><![CDATA[Digital please leave analog alone! :X Found via an awesome posting on Core77 Share on Facebook]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="Old School" src="http://www.core77.com/blog/images/adman.jpg" alt="" width="468" height="530" /></p>
<p>Digital please leave analog alone! :X</p>
<div><a href="http://www.core77.com/blog/news/128_vintage_old_school_calculators_17164.asp">Found via an awesome posting on Core77</a></div>
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		<title>My iPhone can now be lost and found&#8230;(in theory)</title>
		<link>http://www.future-sense.net/2010/08/13/my-iphone-can-now-be-lost-and-found-in-theory/</link>
		<comments>http://www.future-sense.net/2010/08/13/my-iphone-can-now-be-lost-and-found-in-theory/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 13:12:13 +0000</pubDate>
		<dc:creator>rahulsen79</dc:creator>
				<category><![CDATA[Experience]]></category>
		<category><![CDATA[Future things]]></category>
		<category><![CDATA[Interesting discoveries]]></category>
		<category><![CDATA[MobileMe]]></category>

		<guid isPermaLink="false">http://www.future-sense.net/?p=393</guid>
		<description><![CDATA[Theoretically, my iPhone can now be lost and found. I&#8217;ve activated my MobileMe perk, which lets me pair all Apple devices to the account via the Cloud. Not that I hope for something bad to happen, but its pretty cool! When&#8217;s the stuff with &#8216;Where are my friends?&#8217; coming up? (oh, yeah Gowalla&#8230;) Is there ]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.future-sense.net/wp-content/uploads/2010/08/photo.png"><img class="alignnone size-full wp-image-394" title="photo" src="http://www.future-sense.net/wp-content/uploads/2010/08/photo.png" alt="Find my iPhone" width="320" height="480" /></a></p>
<p>Theoretically, my iPhone can now be lost and found.</p>
<p>I&#8217;ve activated my MobileMe perk, which lets me pair all Apple devices to the account via the Cloud.</p>
<p>Not that I hope for something bad to happen, but its pretty cool!</p>
<p>When&#8217;s the stuff with &#8216;Where are my friends?&#8217; coming up? (oh, yeah Gowalla&#8230;)</p>
<p>Is there something that helps synch real-time location based on movement. Would really help simplify clubbing plans!</p>
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		<title>Flowella by Nokia</title>
		<link>http://www.future-sense.net/2010/05/04/flowella-by-nokia/</link>
		<comments>http://www.future-sense.net/2010/05/04/flowella-by-nokia/#comments</comments>
		<pubDate>Tue, 04 May 2010 12:37:42 +0000</pubDate>
		<dc:creator>rahulsen79</dc:creator>
				<category><![CDATA[Experience]]></category>
		<category><![CDATA[Experience prototype]]></category>
		<category><![CDATA[Interesting discoveries]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Flowella]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[prototyping]]></category>
		<category><![CDATA[tool]]></category>

		<guid isPermaLink="false">http://www.future-sense.net/?p=345</guid>
		<description><![CDATA[(via AllAboutSymbian) Forum Nokia has released a tool, Flowella, which allows designers and developers to easily create design prototypes (mock-ups of how an application will look), without using a single line of code. Prototypes are built by using images of screen mock-ups and defining links between them (i.e. what happens when you click of a ]]></description>
			<content:encoded><![CDATA[<p>(via <a href="http://www.allaboutsymbian.com/news/item/11473_Flowella-Forum_Nokias_design_p.php">AllAboutSymbian</a>)</p>
<p><a href="http://www.future-sense.net/wp-content/uploads/2010/05/flowella-1.jpg"><img class="alignnone size-full wp-image-346" title="flowella-1" src="http://www.future-sense.net/wp-content/uploads/2010/05/flowella-1.jpg" alt="" width="455" height="362" /></a></p>
<p>Forum Nokia has released a tool, <a href="http://www.forum.nokia.com/info/sw.nokia.com/id/7557c13f-0b43-4805-85ce-8414bfbade57/Flowella.html">Flowella</a>, which allows designers and developers to easily create design prototypes (mock-ups of how an application will look), without using a single line of code. Prototypes are built by using images of screen mock-ups and defining links between them (i.e. what happens when you click of a given area). The information is then used to create a Flash Lite application or WRT widget, which can be run on a Nokia phone or in the included simulator.</p>
<p>The tool is important because it allows designers to create design prototypes more easily, making it more likely that an application design can be evolved several times during the course of a development cycle. In a video introducing Flowella Tim Brooke, Senior Design Specialist (nokia Desgn), notes that Forum Nokia found that, &#8220;a lot of designers were creating visual assets that never made it made out of Illustrator or PowerPoint&#8221; and that &#8220;a lack of developer resources means prototypes are not created or are created too late in the process&#8221;. The result is that &#8220;designers are unable to test until late in the design process and this is often too late to suggest significant change&#8221;.</p>
<p><strong>The aim of Flowella is to allow a greater amount of design prototyping to be included within a project. It should also help free up developer resources that may have previously been used for prototyping. The end result will be an application with better UX, which will be easier to use and more popular with consumers.</strong></p>
<p>&#8212;&#8212;</p>
<p>Even though Flowella might be coming out a little late in the day, I think it&#8217;s still interesting enough to try.</p>
<p>I think its great for simple screen based interaction, especially when there&#8217;s lots of wireframing involved.</p>
<p>Personally I&#8217;ve been trying to use Adobe Flash Catalyst a bit in recent time, but the dream of the perfect software for IxD designers remains elusive.</p>
<p><strong>Download Flowella </strong><a href="http://www.forum.nokia.com/info/sw.nokia.com/id/7557c13f-0b43-4805-85ce-8414bfbade57/Flowella.html"><strong>here.</strong></a><br />
<strong>Watch compelling demo video </strong><a href="http://www.forum.nokia.com/info/sw.nokia.com/id/e6eb258e-9227-411b-ac46-b140aa889634/Flowella_video.html"><strong>here</strong></a><strong>.</strong></p>
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		<title>Explaining our vision for the Future of Healthcare.</title>
		<link>http://www.future-sense.net/2009/12/18/explaining-our-vision-for-the-future-of-healthcare/</link>
		<comments>http://www.future-sense.net/2009/12/18/explaining-our-vision-for-the-future-of-healthcare/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 09:35:05 +0000</pubDate>
		<dc:creator>rahulsen79</dc:creator>
				<category><![CDATA[Design 'doing']]></category>
		<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Experience prototype]]></category>
		<category><![CDATA[Personal journeys]]></category>
		<category><![CDATA[ergonomidesign]]></category>
		<category><![CDATA[future concept]]></category>
		<category><![CDATA[Helping Hands]]></category>
		<category><![CDATA[medical]]></category>
		<category><![CDATA[microsoft surface]]></category>
		<category><![CDATA[prototyping]]></category>
		<category><![CDATA[scenario]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://www.future-sense.net/?p=246</guid>
		<description><![CDATA[For the past few months, I&#8217;ve been intensely involved in concept-development, scenarios, Microsoft surface prototypes, writing and video production for our project titled &#8211; &#8216;Helping Hands &#8211; The Future of Integrated Healthcare&#8217;. The video below along with the article attached caps intense collaboration between several of my most talented team members working with limited resources ]]></description>
			<content:encoded><![CDATA[<p>For the past few months, I&#8217;ve been intensely involved in concept-development, scenarios, Microsoft surface prototypes, writing and video production for our project titled &#8211; &#8216;Helping Hands &#8211; The Future of Integrated Healthcare&#8217;. The video below along with the article attached caps intense collaboration between several of my most talented team members working with limited resources and time.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="313" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=8236700&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="500" height="313" src="http://vimeo.com/moogaloop.swf?clip_id=8236700&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>After over 40 years of pioneering work in the Life Science industry, we have been working for the past months to put together our take on the future of Life Science. Our story comprises not only scenarios and a clear picture of the eco-system in which Life Science might exist (in 2015) &#8211; but we have gone as far as prototyping glimpses of how interaction might occur with doctors and other medical professionals and services. The future concept and prototype was developed by the Life Science team at Ergonomidesign including user experience and interaction designers, design strategists, graphic designers, developers and health care professionals. Our challenge was to envision the future of Life Science and develop possible solutions for the world to test, use and reflect on.</p>
<p>The future of Health Care is a subject that has aroused intense speculation recently across different forums. Several interesting scenarios and points of view have been discussed. Professionals and designers alike have tried to make sense of a fuzzy future. Predicting possible futures for the Health Care industry is an ambitious task, fraught with great risk. There are far too many disparities in various global Healthcare Systems today that make it impossible to present one comprehensive solution that fits all. The industry is constantly affected by Government legislation, making their rate of development impossible to predict in isolation from external factors. Most importantly, Health Care is about us &#8211; ordinary people &#8211; for whom tailoring one universal solution is out of question.</p>
<p>Often the best way to predict the future is by attempting to design and build critical glimpses of it. Storytelling has usually been the most favored approach &#8211; usually giving rise to compelling and believable scenarios. The approach taken by us at Ergonomidesign was to bring in elements of prototyping at crucial moments in the scenario, in order to demonstrate key interactions actually taking place. Right or wrong is always subject to debate &#8211; a process of endless iteration.</p>
<p>More to come, once our press-kit is released.</p>
<div id="attachment_248" class="wp-caption alignnone" style="width: 584px"><img class="size-large wp-image-248  " title="SCENARIO Ecosystem Final" src="http://www.future-sense.net/wp-content/uploads/2009/12/Ergonomidesign_Health_Care_Ecosystem-1024x731.jpg" alt="Medical Ecosystem in 2015" width="574" height="410" /><p class="wp-caption-text">Medical Ecosystem in 2015</p></div>
<p>Personally, I&#8217;m very excited, exhausted and delighted that this project came as far as it did. We started with no real plan except to talk about the Future of Health Care at the World&#8217;s biggest medical fair in Dusseldorf &#8211; Medica. What followed was some intense periods of creative thinking and making, learning new tools along the way and alot of positive energy from everyone involved.</p>
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		<title>BERG (London) and Bonnier&#8217;s conceptual take on the Digital Magazine experience.</title>
		<link>http://www.future-sense.net/2009/12/17/berg-london-and-bonniers-conceptual-take-on-the-digital-magazine-experience/</link>
		<comments>http://www.future-sense.net/2009/12/17/berg-london-and-bonniers-conceptual-take-on-the-digital-magazine-experience/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 15:45:40 +0000</pubDate>
		<dc:creator>rahulsen79</dc:creator>
				<category><![CDATA[Experience]]></category>
		<category><![CDATA[Experience prototype]]></category>
		<category><![CDATA[Future things]]></category>
		<category><![CDATA[New technologies]]></category>
		<category><![CDATA[BERG]]></category>
		<category><![CDATA[Bonnier]]></category>
		<category><![CDATA[digital reading]]></category>
		<category><![CDATA[future concept]]></category>
		<category><![CDATA[Mag+]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[Timo Arnall]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.future-sense.net/?p=239</guid>
		<description><![CDATA[I am always rendered speechless by the sheer beauty of BERG (London) work combined with the visual brilliance of Timo Arnall. I dont really know the intricacies of who were involved in the project, but it seems like they had several different teams collaborating on this project. What struck me most about their video was ]]></description>
			<content:encoded><![CDATA[<p>I am always rendered speechless by the sheer beauty of <a href="http://berglondon.com/blog/2009/12/17/magplus/comment-page-1/#comment-948">BERG (London</a>) work combined with the visual brilliance of <a href="http://www.elasticspace.com/">Timo Arnall</a>. I dont really know the intricacies of who were involved in the project, but it seems like they had several different teams collaborating on this project. What struck me most about their video was the high quality of the production and the simplicity with which an idea had been communicated. It&#8217;s really inspiring to see!</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="225" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=8217311&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="225" src="http://vimeo.com/moogaloop.swf?clip_id=8217311&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/8217311">Mag+</a> from <a href="http://vimeo.com/bonnier">Bonnier</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>Excerpts from the BERG blog:</p>
<blockquote><p>We’ve been working with our friends at <a href="http://www.bonnier.com/en/content/rd-blog">Bonnier R&amp;D</a> exploring  the future of digital magazines. <a href="http://www.bonniercorp.com/brands/Popular-Science.html">Bonnier publish  Popular Science</a> and many other titles.</p></blockquote>
<blockquote><p>Magazines have articles you can curl up with and lose yourself in, and  luscious photography that draws the eye. And they’re so easy and enjoyable to  read. Can we marry what’s best about magazines with the always connected,  portable tablet e-readers sure to arrive in 2010?</p></blockquote>
<p>and then later</p>
<blockquote><p>The design has an eye to how paper magazines can re-use their editorial work  without having to drastically change their workflow or add new teams. Maybe if  the form is clear enough then every mag, no matter how niche, can look gorgeous,  be super easy to understand, and have a great reading experience. We hope so.  That gets tested in the next stage, and rolled into everything learned from  this, and feedback from the world at large! Join the discussion at the <a href="http://www.bonnier.com/en/content/digital-magazines-bonnier-mag-prototype">Bonnier  R&amp;D Beta Lab</a>.</p>
<p>Recently there have been digital magazine prototypes <a href="http://www.youtube.com/watch?v=ntyXvLnxyXk">by Sports Illustrated</a>, and  <a href="http://mediamemo.allthingsd.com/20091121/another-loud-fuzzy-peek-at-wireds-tablet-edition/">by  Wired.</a> It’s fascinating to see the best features of all of these.</p></blockquote>
<p>I especially love the idea about rubbing and &#8216;heating&#8217; up content to make things active. As mentioned in their blog, they let the Web be the Web and focus their exploration more on the subtle joys of reading a magazine in the digital realm.</p>
<div id="attachment_243" class="wp-caption alignnone" style="width: 310px"><img class="size-medium wp-image-243" title="Screen-shot-2009-12-17-at-11.56.31" src="http://www.future-sense.net/wp-content/uploads/2009/12/Screen-shot-2009-12-17-at-11.56.31-300x167.png" alt="Screen-shot-2009-12-17-at-11.56.31" width="300" height="167" /><p class="wp-caption-text">(Image courtesy: BERG London blog)</p></div>
<p>I&#8217;ve been following alot of the projects about digital reading recently and found this concept to be among the better ones by miles.</p>
<p>I aspire to reach near such levels of clarity, honesty and beauty with my work someday.</p>
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