For the past few months, I’ve been intensely involved in concept-development, scenarios, Microsoft surface prototypes, writing and video production for our project titled – ‘Helping Hands – The Future of Integrated Healthcare’. The video below along with the article attached caps intense collaboration between several of my most talented team members working with limited resources and time.
After over 40 years of pioneering work in the Life Science industry, we have been working for the past months to put together our take on the future of Life Science. Our story comprises not only scenarios and a clear picture of the eco-system in which Life Science might exist (in 2015) – but we have gone as far as prototyping glimpses of how interaction might occur with doctors and other medical professionals and services. The future concept and prototype was developed by the Life Science team at Ergonomidesign including user experience and interaction designers, design strategists, graphic designers, developers and health care professionals. Our challenge was to envision the future of Life Science and develop possible solutions for the world to test, use and reflect on.
The future of Health Care is a subject that has aroused intense speculation recently across different forums. Several interesting scenarios and points of view have been discussed. Professionals and designers alike have tried to make sense of a fuzzy future. Predicting possible futures for the Health Care industry is an ambitious task, fraught with great risk. There are far too many disparities in various global Healthcare Systems today that make it impossible to present one comprehensive solution that fits all. The industry is constantly affected by Government legislation, making their rate of development impossible to predict in isolation from external factors. Most importantly, Health Care is about us – ordinary people – for whom tailoring one universal solution is out of question.
Often the best way to predict the future is by attempting to design and build critical glimpses of it. Storytelling has usually been the most favored approach – usually giving rise to compelling and believable scenarios. The approach taken by us at Ergonomidesign was to bring in elements of prototyping at crucial moments in the scenario, in order to demonstrate key interactions actually taking place. Right or wrong is always subject to debate – a process of endless iteration.
More to come, once our press-kit is released.
Medical Ecosystem in 2015
Personally, I’m very excited, exhausted and delighted that this project came as far as it did. We started with no real plan except to talk about the Future of Health Care at the World’s biggest medical fair in Dusseldorf – Medica. What followed was some intense periods of creative thinking and making, learning new tools along the way and alot of positive energy from everyone involved.
I am always rendered speechless by the sheer beauty of BERG (London) work combined with the visual brilliance of Timo Arnall. I dont really know the intricacies of who were involved in the project, but it seems like they had several different teams collaborating on this project. What struck me most about their video was the high quality of the production and the simplicity with which an idea had been communicated. It’s really inspiring to see!
Magazines have articles you can curl up with and lose yourself in, and luscious photography that draws the eye. And they’re so easy and enjoyable to read. Can we marry what’s best about magazines with the always connected, portable tablet e-readers sure to arrive in 2010?
and then later
The design has an eye to how paper magazines can re-use their editorial work without having to drastically change their workflow or add new teams. Maybe if the form is clear enough then every mag, no matter how niche, can look gorgeous, be super easy to understand, and have a great reading experience. We hope so. That gets tested in the next stage, and rolled into everything learned from this, and feedback from the world at large! Join the discussion at the Bonnier R&D Beta Lab.
Recently there have been digital magazine prototypes by Sports Illustrated, and by Wired. It’s fascinating to see the best features of all of these.
I especially love the idea about rubbing and ‘heating’ up content to make things active. As mentioned in their blog, they let the Web be the Web and focus their exploration more on the subtle joys of reading a magazine in the digital realm.
(Image courtesy: BERG London blog)
I’ve been following alot of the projects about digital reading recently and found this concept to be among the better ones by miles.
I aspire to reach near such levels of clarity, honesty and beauty with my work someday.
I am an Interaction Designer based in Stockholm, Sweden. I'm working at Er-gono-mi-design these days, usual doing some awesome stuff. This blog is about exciting things, thoughts and events I happen to stumble upon. Sometimes, its a canvas for random experiments. More often, it'll be a museum of things, links, and nuggets of gold done by other people that I choose to preserve.
