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	<title>Rahul Sen: Future-Sense &#187; mumbai</title>
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	<link>http://www.future-sense.net</link>
	<description>Thoughts, ramblings and experiments in making sense of a complex Future</description>
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		<title>Mumbai Markings Enhance Service Design.</title>
		<link>http://www.future-sense.net/2009/12/09/mumbai-markings-enhance-service-design/</link>
		<comments>http://www.future-sense.net/2009/12/09/mumbai-markings-enhance-service-design/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 12:45:45 +0000</pubDate>
		<dc:creator>rahulsen79</dc:creator>
				<category><![CDATA[Experience]]></category>
		<category><![CDATA[Information visualization]]></category>
		<category><![CDATA[Interesting discoveries]]></category>
		<category><![CDATA[Service design]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[dabbawallas]]></category>
		<category><![CDATA[mumbai]]></category>

		<guid isPermaLink="false">http://www.future-sense.net/?p=223</guid>
		<description><![CDATA[I&#8217;ve been thinking and working alot lately about Service Design, and questions about the Dabbawallahs in India have often popped up. An article I read on Meena Kadri&#8217;s blog really delighted me. Excerpts: &#8220;What do laundry and lunch delivery have &#8230; <a href="http://www.future-sense.net/2009/12/09/mumbai-markings-enhance-service-design/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been thinking and working alot lately about Service Design, and questions about the Dabbawallahs in India have often popped up.</p>
<p>An article I read on <a href="http://www.randomspecific.com/category/specific"><strong>Meena Kadri&#8217;s blog</strong></a> really delighted me.</p>
<p>Excerpts:</p>
<p><a href="http://www.randomspecific.com/wp-content/uploads/2009/12/dabba_dhobi_1.jpg"><img class="size-full wp-image-1434 alignnone" title="dabba_dhobi_1" src="http://www.randomspecific.com/wp-content/uploads/2009/12/dabba_dhobi_1.jpg" alt="dabba_dhobi_1" width="460" height="278" /></a></p>
<p>&#8220;What do laundry and lunch delivery have to do with my favoured intersection of  communication, culture and creativity? Well, in the case of Mumbai’s Dabbawallas  and Dhobi Ghats – quite a lot. Via their respective coding systems, both  enterprises are able to track items within their service chain to ensure  accurate delivery.&#8221;</p>
<p><a href="http://www.randomspecific.com/wp-content/uploads/2009/12/dabba_dhobi_2.jpg"><img class="size-full wp-image-1438 alignnone" title="dabba_dhobi_2" src="http://www.randomspecific.com/wp-content/uploads/2009/12/dabba_dhobi_2.jpg" alt="dabba_dhobi_2" width="460" height="274" /></a></p>
<p>The Dabbawalla service entails collection of freshly prepared meals from the  residences of suburban office workers from vast reaches of the city, delivery to  their workplaces and the return of empty lunch boxes (dabba or tiffin) to its  original home – all for a reasonable monthly fee. Delivering over 200,000 lunch  boxes each day to workers who have diverse eating habits (often governed by  religion) requires an accurate system – especially as each lunch box commonly  passes through the hands of at least six men, in quick exchange, on its path  from home to office and back again. Most tiffins are collected by bicycle,  sorted into destination groups, then carried together on trains and cycled to  the offices of their respective customers. In between they are commonly carried  on hand pushed carts and large head-balanced trays – all while jostling with  chaotic Mumbai rail and road traffic.</p>
<p>Read more <a href="http://www.randomspecific.com/mumbai-markings"><strong>here</strong></a>.</p>
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